You can’t find a better time. Hurry up. Limited offer. There will never be again. Don’t miss the chance. We keep hearing loud advertisements. At some stage, we fall into that illusion…even if we don’t need it, we buy it because there is an offer. In market parlance, this is called the ‘Limited Edition’ trend.
‘Limited Edition‘ is a business strategy associated with rare luxury goods. There is an opinion that ‘Limited’ is special. People line up. Manufacturing companies choose it as a way to increase sales and attract new customers. The most expensive bikes, cars, jewellery, gadgets, fashion items and luxury goods are added with the ‘Limited Edition’ tagline. When new designs are launched in the market, if they don’t get the expected response from the people, there are times when they announce it as a limited edition and create a commotion.
Manufacturing Companies : They provide some luxury and branded products with special features to build trust and love for their company. Compared to other editions.. limited edition products are somewhat special. This may be an attempt to provide a special experience and feeling to customers without always being associated with luxury. It is called ‘Deluxe Edition’. The resale value of these is also high. An antique status may come after ten years. It is for this reason. ‘Unlimited’ is also given as a gift to loved ones with love.
Can be anything : Recently, the BMW company has released 99 cars as a limited edition called The 8X Jeep Coons. All those cars sold like hot cakes. These were released on the occasion of BMW’s 50th anniversary. Many special features are installed in these cars to represent fifty years of BMW’s heyday. Jewelry maker Zaveri Jewelers last year launched limited edition jewelry under the names Bridal and Heritage Polke.
Mobile companies like Apple, Samsung and Sony have also released some products under the name of limited edition. When it comes to bikes, companies like Honda, Royal Enfield, Hero, TVS have released special editions with special features, mileage, fuel and battery mode. ‘There is only one piece left. If you don’t want it, someone else is ready’, this strategy is like a clever sales staff leading the buyers. Customer craze for limited stock. Limited Edition. This is the secret of success. Millionaires consider it an honor to have rare things. It will be bought at any price.